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Together to the perfect Advent calendar

An Advent calendar is not just a gift — it’s a brand moment. That’s precisely why we develop it together with you — step by step, personally, efficiently, and full of ideas. From the first concept to the ready-to-ship product — including manual or machine co-packing. With Karl Knauer by your side.

 

With Karl Knauer by your side

How your individual Advent calendar is created

1. Briefing & Objectives

  1. Target group & recipients: Who should receive the calendar — customers, business partners, employees, or selected VIPs? Are there specific industries, company levels or markets you want to address?
  2. Shipping & distribution: How should the calendar be distributed? Direct mail, as an insert in existing shipments, display at events, or international bulk mailing? We advise you on the most logistical solution.
  3. Tone & brand alignment: What should the calendar convey — humorous, elegant, playful, minimalistic or sustainable? Which colors, values and styles reflect your brand best?
  4. Fill variants & content: Do you want to integrate your own products? Or shall we handle the selection and procurement (e.g. sweets, giveaways, digital surprises, messages)? Combinations are also possible; more in step 3.
  5. Quantities & order volume: We coordinate the desired volume — whether small series or large orders of tens of thousands. Different variants (e.g. standard/premium) can be realized efficiently.
  6. Timeline & milestones: When do you need the first visuals, prototype, production, shipping start? We structure the process clearly so that everything runs to schedule.
  7. Budget frame & priorities: Depending on target group, purpose, and quantity we develop a suitable concept within your budget — balancing cost, quality, and effect.

2. Design, mechanics & storytelling

  • Creative design proposals in line with or inspired by your corporate design

  • Format ideas & calendar mechanics (classic, interactive, pop-up, …)

  • Storytelling behind the 24 doors: suspense, surprise, brand message

  • Refinements & print effects

3. Custom content & Co-Packing

You supply the contents — or we take care of everything. Our Co-Packing service includes:

  • Filling with your products (e.g. cosmetics, samples, promotional gifts)

  • Selection & procurement of suitable articles (sweets, gadgets, vouchers, etc.)

  • Food-compliant handling (e.g. chocolates, sweets)

  • Development of custom inlays for perfect fit & hold

  • Integration of QR codes, booklets or sweepstakes

All from a single source — for highest quality and maximum flexibility.
 

4. Production

Printed, die-cut, glued, optionally refined, and filled:

  • FSC®-certified cardboard, climate-neutral printing available

  • Varnish, hot-foil or relief embossing, special colors possible

  • Manual or machine-based packaging & assembly

Inspiration: Our very own customer Advent calendar 2025

In 2025, we once again produced an exclusive calendar for our customers – including a magical making-of video.

If you arrived on this page via the QR code: Welcome!

Why Karl Knauer?

  • Decades of experience in packaging and Advent calendar development

  • Full-service: concept, structural design, packaging production, co-packing, shipping

  • Food-compliant co-packing (including chocolate)

  • Personal project contact & reliable schedule

Request your custom advent calendar project now!
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