Displays and trays

Your POS display manufacturer

More presence, more attention, more turnover: POS displays are multitalented. Whether it is for a sales promotion, product launch or secondary placements - the aim and intended use of a display determine the concept. The place of use at the POS is also decisive, as is the supply of e.g. flyers, testers, free samples, multiple types etc. In addition, displays should be inexpensive to send and immediately ready for use at the POS.


Real sales talent

Cardboard POS displays

Environmentally friendly, inexpensive, effective: our POS displays are made entirely of cardboard, without any plastic parts, making them affordable. Our flexible production and processing means we can also produce smaller quantities. Our displays score points when it comes to the POS. As counter displays, they stand out and arouse interest. As secondary placements, displays for the wider stage at the POS, on which rehearsals, flyers and other product supports will find space and attention. Your benefit: improved advertisement impact and increased sales.


Display type I

The biggest: Floor and bottle displays

These are ideal for placement at the POS, directly on the floor or on a palette. Our standard displays for bottles or all other stackable or self-supporting products are easy to customise, e.g. with toppers. For non-self supporting products, we recommend our spacers. We can also create totally customised displays for the POS on request.


  • More attention at the POS: Whenever your product needs to attract attention 
  • Fast delivery: Standard displays from the warehouse, customisable from 500 pieces 
  • Simple set-up: Quick and easy to set up by staff at the POS 
  • Transport ready: Can also be transported when filled, with a cap and base filling 
  • Plenty of space: For your product, product type and series along with info material
Interesting facts

Layout, production and finishing of floor/bottle displays

Layout: A display consists of a display cover, inner topper and drawers/trays. Outer parts are individually printed, inner parts are usually black or white. Also available with two or three product levels.

Concept: Following analysis of the situation at the POS, development of an optimal display for use, stability test, product protection and setup takes place.

Finishing: Possible in our entire range of print finishes.

Whether it is a standard floor or bottle display, or customised – we are happy to advise you at any time. Contact us!
Display type II

The universal: Counter displays

[Translate to Englisch:]

Sie sind ideal für Theken im Massenmarkt, wie z.B. an Tankstellen, aber auch in Apotheken. Für den Massenmarkt bieten wir einfache Thekendisplays mit Einlage und Topschild für die Platzierung im Regal oder Kassenbereich. Unsere komplexeren Display-Ausführungen für Apotheken erlauben keine direkte Entnahme durch den Kunden, dafür ermöglichen sie die Bestückung mit Gratiszugaben oder zusätzlichen Produktinfos.


  • Strategic placement: More attention to the product and impulse buying 
  • Sales booster: More POS presence for the product and more space for info 
  • Consultation enhancer: The physical proximity allows sales staff to point out the product 
  • Space-saving: Limited space required, easy to reposition 
  • Mixed display: Simple and attractive presentation of a range of types
Interesting facts

Layout, production and finishing of counter displays

Layout: Mass market: simple construction made from inlay and top label; pharmacy: multi-part construction consisting of base body, inlays, top label, shipping protection.

Concept: Following analysis of the POS situation, development of an optimal display for use, stability test, product protection and setup takes place. Prefabrication and assembly of the counter display on request.

Finishing: Our entire range of print finishes is possible.

Whether it is a simple or a complex counter display – we are happy to advise at any time. Contact us!
Display type III

The compact POS displays: Trays

[Translate to Englisch:]

Trays, auch als SRP (Shelf Ready Packaging) bekannt, verbinden die Vorteile von POS-Displays als Verkaufsverstärker für Produkt und Marke mit den Kosten- und Handlingvorteilen einer regalfertigen Lösung. Sie sind einfach zu öffnen und sofort platzierbar, sie sind stabil und transportabel. Kurz: Trays eignen sich bestens für Produktpräsentationen – im Theken-/Kassenbereich wie im Supermarktregal. 


  • Simple handling: Tray incl. goods can be placed on the shelf with a single movement 
  • Cost benefits: Favourable in production, logistics, storage and handling 
  • Safe transport: Product protection thanks to outer packaging and presentation in one 
  • Sales booster: More presence at the POS and improved recognisability of your products 
  • Increased market visibility: Thanks to added space and design options 
  • Simple disposal: Thanks to small size and 100% cardboard (recycled)
Interesting facts

Layout, production and finishing of trays

  • Layout: Depending on content, trays consist of solid board or laminated corrugated board. They can be set up with a simple bottom part and hooded cover or as packaging with automatic bottom and tear-off perforation.
  • Concept: Following analysis of the POS situation, development of an optimal display for use, stability test, product protection and setup follows.
  • Finishing: Possible in our entire range of print finishes
Does your display need to be compact, affordable and easy to set up? We are happy to advise at any time. Contact us!
Added value

Why Karl Knauer is the perfect partner when it comes to producing displays and trays

Packaging and display in one
We also offer suitable packaging along with POS displays. These come with benefits in terms of cost, processing, design and a point of contact for your project.
Contract packaging included
Co-packing is an important piece of added value of POS displays. We focus on the displays and assemble them in accordance with your requirements and wishes.
Expertise in product presentation
As an innovation leader in packaging and a specialist in eye-catching presentations, we offer innovative finishes for added product experience.
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