VERIDA is a 3 in1 system developed by Karl Knauer to protect your products as part of packaging production. There are many ways that packaging can effectively protect a product from being copied. The 3 in1 system also offers solutions for track and trace and marketing campaigns. Depending on the configuration level, and tailored to your needs.
Product and brand protection
Every product can be marked as original via the packaging. We combine overt and covert security features from the fields of printing, embossing or finishing with IT-based coding. The VERIDA code is absolutely unique and unambiguous, not predictable or calculable. It confirms the originality of the product, for example, or serves as an analysis tool to identify grey imports and counterfeiting hotspots.
Track and Trace
Track your product along the entire supply chain: whether for an individual product, container or logistical shipping unit, with VERIDA track and trace you always know where your product is located. This helps with stocktaking, locating individual items, counterfeit statistics and market analyses. Communication with your IT systems is carried out via standardised interfaces such as XML or EDIFACT.
The VERIDA bar code is ideal for use as part of your marketing campaigns. When your customer scans the code with their smartphone, a specific action is initiated. From opening a website or displaying in-depth product information, to downloads or competitions, anything is possible.