An excitement-packed selection

Gift packaging 2024/2025

Where one lot of festivities end, the run-up to the next begins: following the European Football Championship in Germany, preparations for the Christmas business season are now moving full steam ahead. This is why Karl Knauer KG, one of Germany's largest suppliers of gift packaging, is already unveiling its range of packaging solutions for the wine and beverage market during the summer months. Alongside timeless classics, this year's line-up also includes exciting new products with which Karl Knauer aims to support retailers, provide additional purchasing incentives and attract new target groups.

Always good for a surprise: the Surprise range

At first glance, the new ‘Surprise’ packaging range doesn't give away what is inside. The natural matt outer packaging with white scatter print gives a subtle, understated impression. But this reserve ends as soon as the packaging is opened. Because inside, depending on the theme and format, a game of skill or an attractive Christmas design awaits. This guarantees an exceptional unboxing experience as well as fun when reusing the packaging.

The Surprise range is available in the following designs:

• Surprise Fußball: A high-quality 3 bottle gift box with an integrated game of skill in the form of a football stadium with pre-punched balls and players.
• Surprise Dark Hole: With this elegant 2 bottle gift box, the aim is to explore an alien galaxy in a game of skill by sinking planets into the black holes.
• Surprise Weihnachten: Available as a 2 bottle and 3 bottle gift box, a modern Christmas design in three languages wishes a happy Christmas and is then perfect for storing items such as tree decorations or fairy lights.

Good things come in small packages: hinged lid folding boxes for Easter and more

To make sure that even small gifts bring great joy, Karl Knauer offers a compact hinged lid folding box; a packaging solution that is perfect for any occasion. The box is available as a standard design from 50 pieces and customisable for orders of 5,000 upwards. Two seasonal standard designs are new to the product range – one for Easter and one for Advent/Christmas. These can accommodate gifts such as colourful Easter eggs, packaged biscuits and sweet treats, and decorative items.

Elegant and versatile: trend colour ‘anthracite’

The successful Struktura VITA colour anthracite is now also available for additional packaging options. The packaging range, which is one of Karl Knauer’s all-time bestsellers, has been expanded to include a 1, 2 and 3 bottle carrying carton as well as a 6 bottle wine gift carton, all of which impress with their premium quality. The trend colour ‘anthracite’ is perfect for embossing with gold, silver and white.

Party success: ‘Bag in Fässle’

The ‘Bag in Fässle’ packaging concept is Karl Knauer’s new take on the popular ‘Bag in Box’ design. The hexagonal packaging catches all the attention thanks to its shape, deceptively real wood look and matt-gloss effects. The additional integrated supports and matt-gloss effects of the metal elements give this packaging, which holds 3 litres, a very special appearance.