Karl Knauer wins gold in Berlin

Karl Knauer bei der Preisverleihung des iF Design Awards in Berlin

At the end of April in Berlin, Karl Knauer KG was awarded the Gold iF DESIGN AWARD 2024, one of the most important design awards in the world. The packaging experts from the Black Forest impressed the 132-member jury on this occasion with the exclusive packaging for the premium beer brand Stella Artois. According to the reasoning given for the award, the high-quality closed box containing the twelve AB InBev Brewery Group 0.33 litre relief bottles is “perhaps the greatest innovation in drinks packaging since the six pack”.

Eye-catching design
As with six packs, Stella Artois packaging is made entirely of cardboard and is therefore produced using sustainable material that can be easily recycled with paper and cardboard waste. But that is where any similarities with the carrier systems previously used in the drinks industry end. The new, elegant Stella Artois case , with rounded corners and elaborately varnished, shows at first glance that there must be something very special packed inside and therefore offers the perfect counterpart for the premium brand. When the cardboard box is taken down from the shelf, a second, very innovative detail emerges, for which the Karl Knauer packaging developers have already been awarded the German Design Award 2024: the telescopic handle, which does not require plastic reinforcement straps and makes it particularly easy and convenient to access and to transport. Once the twelve small bottles have arrived safely at their final destination, there is still an extraordinary unpacking experience to look forward to: The packaging can be easily divided into two halves along a 360° perforation, and the bottom part can be transformed into a tray in no time at all by pushing the integrated side tabs inwards. 

The coveted iF Award was already the 9th award for the long-established company Karl Knauer. This makes the Black Forest based company one of the regular guests at the award ceremony, at which only 75 of the almost 11,000 competition entries were honoured with a gold award. A good reason to raise a toast – with a bottle of Stella Artois, it goes without saying. 

The Karl Knauer team is delighted to have been honoured with the gold iF Design Award
Gold award for innovative beer packaging
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Karl Knauer at the iF Design Awards ceremony in Berlin
The Karl Knauer team is delighted with the award
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Karl Knauer at the iF Design Award ceremony in Berlin
Karl Knauer wins iF Design Award Gold in Berlin
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