Insights worth reading
Insights worth reading
According to a study conducted in the US, people can remember content significantly longer and more accurately if they have it in printed form in front of them and don't just read it on a tablet or laptop. Among other things, one of the reasons has to do with the fact that when reading a printed text, you are usually more concentrated and not distracted by incoming emails.
Another reason is that you can quickly mark particularly important passages in the text and find them again at a later time. Wherever there is something to be remembered and marked – in the professional environment, but also at school, university or in everyday private life: this is especially easy using the practical bookmarks that Karl Knauer – the promotional products specialist from the Black Forest – has added to its range of products. Thanks to the push-in tab, they hold easily and securely at the top of the page and tell you where to look. Important text passages can additionally be marked using the paper markers attached to the bookmark. Just like the backing card, which by the way can also be used as a ruler, even the small colourful adhesive strips are made of renewable material. Unlike conventional plastic markers, you can write on these markers with all conventional pens and decorate them in your corporate colours. The bookmark with marker set, which offers generous advertising space on both sides, makes an ideal promotional gift for companies targeting audiences who regularly reach for (specialist) books at work, school or university to keep up to date with the latest information.
