Smart Packaging

Packaging is the first thing that a customer sees, which is why it is always worthwhile to check if it is still modern. Because even the most well-known brand can’t afford to have an outdated image.

There’s a lot to be gained when unpacking goods becomes a positive experience. New regular customers, in the best case.

Holding something real in your hands is different than just seeing it on a screen or on a blueprints, which is why we use what are known as white samples when we develop packaging. We use them to test all the requirements in practice.

Like all things in life, packaging design is very much a matter of perspective. Because packaging destined to be displayed in-store, at the POS, has to meet different requirements to packaging intended for delivery. Here we explain the key differences between the two.

An illuminated attraction at the POS that boosts sales: Harness new technology to make your brand image – and your sales packaging – shine. Read on to find out what is currently possible!

OLEDs are ultra-thin, self-emitting, flat light sources. They are made of organic semiconductors, are flexible and can be attached to curved surfaces. They boast low energy consumption, shine for a very long time and can be completely recycled!