Sustainable Customer Loyalty12.06.2019
New Managing Director at the packaging specialist Karl Knauer KG14.05.2019
As of 1st May 2019, Kai Rössig joins the Management Board at Karl Knauer KG.
Nominated: the pack with the knack
And the nominees are ... The packaging for speedE®, the world’s first electric screwdriver by Wiha, has been confirmed as a finalist for the leading European Carton Excellence Award 2018. The innovative packaging for the revolutionary hand tool developed and produced by Karl Knauer of Biberach has clearly impressed the jury. While most commercially available tools are packaged in plastic boxes, the responsible persons at Wiha aimed to base successful sales on a packaging concept of sustainable cardboard that effectively presents the new tool, and has strong advertising appeal. By conveying emotion, the packaging significantly raises the commercial profile of the speedE® sets. “The element of surprise when unpacking the item, the carefully conceived inside and the feel of the packaging all emphasise the prestige of this exceptional hand tool,” says Oliver Wedinger, Key Account Manager at Karl Knauer, describing the packaging solution.
The first impression is the high quality exterior.
Even before the outer shell is removed, the exclusive feel of Wiha’s world first product is visible and tangible. The design of the packaging, the use of unusual material (for the sector) and a finish combining soft-touch and UV coating draw the eye at the point of sale, while the embossed logo and hologram serve to underline the originality of speedE® and entice customers to take a closer look at the product.
Opening up the wow effect
“Folding out the packaging is a bit like opening a treasure chest. The e-screwdriver is held firmly in place by padding that you lift up,” explains Oliver Wedinger of Karl Knauer, outlining the features of the packaging. The high quality of the product is evident from the ‘wow’ factor experienced during unboxing, as the speedE® screwdriver is unveiled on a kind of stage. Lifting the layers of the corrugated cardboard insert, the buyer uncovers the full set of speedE® equipment. Like the speedE® screwdriver itself, the accessories are fixed in place thanks to the intelligent design of the packaging, which enables them to be transported securely.
For more than 75 years, Wiha has been synonymous with professional hand tools that enable people to work with maximum efficiency, speed and comfort. No wonder craftspeople from around the world are customers of the innovative family-run enterprise, which – like the packaging manufacturer – is based in the Black Forest region. “We are delighted with the nomination, which we believe recognises our development work and expertise in innovative and effective brand packaging. Needless to say, being confirmed as an award winner would be a great thing for us, and our client Wiha,” says a confident Oliver Wedinger.