Karl Knauer Foundation10.12.2020
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Karl Knauer KG has been awarded the German Design Award 2018
The Karl Knauer KG, together with their partner INURU GmbH, has been awarded the German Design Award 2018 for the category "Excellent Communications Design". The award-winning product is a label for the Coca-Cola brand. The label is illuminated with printed OLEDs. This innovative technology was developed and patented by INURU. As a partner, the Karl Knauer KG uses their 10-year smart packaging know-how to develop various products together with INURU and exclusively supports the sales of this trend-setting innovation by INURU.
OLED – a bright future
Labels and packaging with printed OLEDs are ingredients the packaging of tomorrow needs to be endowed with. The printed, flexible and organic light-emitting diodes allow for an extraordinary brand staging at the POS and are thus the next technical revolution in smart packaging. Only a few nanometres thick, self-radiating and plane: printed OLEDs consist of organic semiconductors. They can be used even on extremely concave surfaces and can be manufactured at low cost. The energy self-sufficient OLEDS will radiate several weeks, for instance with integrated printed batteries or photovoltaic elements.
In future, this new technology can be used to equip packaging, displays and POS materials with animated pictures, logos and texts. In future applications, the light effect will even be activated without touching: The customer approaches the shelf and the package begins to shine.
OLED: A green revolution
Despite their technical performance, the OLEDs are completely sustainable as they are recyclable and can easily be disposed of in accordance with legal requirements.
The label for Coca-Cola is a prototype; its light effect is activated with the play button: The Coca-Cola logo will light up and unfold its effect even in bright daylight.
Next step: Printed OLED displays
The next revolution is already in planning: In a few years, it is to be possible to use OLED technology printed on thin paper as display that can even play back videos. This opens up a huge creative potential for brand staging at the POS.
German Design Award
For many years, the German Design Award has awarded prizes to innovative products and projects, their manufacturers and designers who are breaking new ground in the German and international design scene. This is guaranteed by the top-level international jury. The German Design Award discovers and presents unique design trends: a form of competition that advances the design-oriented economy.