"Isn't that a job for men?" is a phrase sometimes heard from girls who were interested in an apprenticeship or a dual study program. "No way", says Martina Weiß, who welcomed 14 selected girls to the "Girl's Day" at the packaging manufacturer Karl Knauer in Biberach on 26 April 2018. "Technical jobs have long since ceased to be applicable only to boys. In many ways, girls are much more talented and better than they think and have great career opportunities in the packaging industry", says the HR officer as motivation for the young guests. Many young girls have better school qualifications, but still decide on "typically female" occupations or subjects when it comes to their education or choice of studies. For many years, Karl Knauer, which was recently named "Apprenticeship Company of the Year", has been offering young women insight into the company's range of apprenticeships to mark the occasion of the nationwide "Girl's Day".
Exciting staging of occupational insights: How are elegant perfume boxes actually made? How is six-pack packaging such as a pizza box made? And how is it even possible to produce illuminated packaging? Karl Knauer KG again put together a strong "introductory package" for the campaign day. After a tour of the company, the participants were given exciting insights at three project stations. First, at the color laboratory where participants could express their creativity in color mixing. For those who are interested in research and development, the second station was intriguing – here, the visitors made a storage box with an integrated game. At the third station, in the electrical workshop, the "Hot Wire" game was assembled with electronic components.
Successful candidate format It couldn't have turned out better: All 14 girls left the company beaming. They had experienced a lot and learned that packaging manufacturing is an extremely creative and broad professional field. The 10 - 12-year old girls showed particular interest in the technical apprenticeships such as "packaging technologist", "media technologist, print", "mechatronics technician" and "electronic technician".
Another "Girl's Day" is being planned for next year: "It's a successful format for targeting girls and engaging them with our not so well-known industry. The results speak for themselves: Almost half of the participants are interested in an internship, apprenticeship or even a dual study in our company", emphasizes Markus Dilger, HR Manager at Karl Knauer.
The "Girl's Day" is, among others, funded by the Federal Ministry of Education and Research (BMBF), the Federal Ministry for Families, Senior Citizens, Women and Youth (BMFSF) as well as the German Chamber of Commerce and Industry (DIHK) and the Zentralverband des Deutschen Handwerks, ZDH (The German Confederation of Skilled Crafts). Registrations can be made each year via the platform Arrowwww.girls-day.de.