Extraordinary mailing

Karl Knauer develops and produces mailing for Heidelberger Druckmaschinen AG

The Heidelberger Druckmaschinen AG extended invitations for the Info Day Packaging on November 08, 2017 and promised the international audience: “Experience [...] the future in package printing.” Of course, the invitation to the event had to live up to this promise.

For this purpose, the packaging specialist Karl Knauer, together with the Heidelberger and WSP COMMUNICATION, developed a three-part packaging mailing. The slipcase, that is refined with high-quality relief and soft touch finish, encloses the invitation flyer as well as a smaller folding box, which - also highly refined - needs to be unfolded by the reader first and thus arouses curiosity and leads up to the subject of “packaging”.

Known as a full service provider, Karl Knauer has not only developed and produced the mailing, but has also undertaken the entire finishing including all eight language options.