Wiha e-screwdriver packaging nominated for ProCarton award
Nominiert: die Verpackung mit dem richtigen Dreh.
And the nominees are ... The packaging for speedE®, the world’s first electric screwdriver by Wiha, has been confirmed as a finalist for the leading European Carton Excellence Award 2018. The innovative packaging for the revolutionary hand tool developed and produced by Karl Knauer of Biberach has clearly impressed the jury. While most commercially available tools are packaged in plastic boxes, the responsible persons at Wiha aimed to base successful sales on a packaging concept of sustainable cardboard that effectively presents the new tool, and has strong advertising appeal. By conveying emotion, the packaging significantly raises the commercial profile of the speedE® sets. “The element of surprise when unpacking the item, the carefully conceived inside and the feel of the packaging all emphasise the prestige of this exceptional hand tool,” says Oliver Wedinger, Key Account Manager at Karl Knauer, describing the packaging solution.