Bright future

Karl Knauer KG wins Promotional Gift Award 2018 for illuminated Coca-Cola label

A technical revolution for Coca-Cola delighted the expert jury of the Promotional Gift Award 2018 – and incidentally heralded a new era of brand staging at the point of sale (POS). The packaging specialist Karl Knauer and their partner Inuru GmbH were awarded a prize for the illuminated label in the category “Refinement technology”. The innovative technology was developed and patented by Inuru. The printed, flexible organic light emitting diodes (OLEDs) impressively show what is already possible thanks to OLED-printing: Brand presentations at the POS which magically attract attention and at the same time are completely sustainable and environmentally compatible.

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