Karl Knauer wins the Promotional Gift Award

Radiant winners

The packaging specialist Karl Knauer has won one of the coveted Promotional Gift Awards for the second time in a row with the “Black Panther” promotional packaging, which is extraordinary in every respect. The spectacular packaging, produced for PepsiCo (USA) to mark the release of the blockbuster of the famous Marvel Studios, Los Angeles, convinced the jury in the “Best Practice” category. The spectacular light show, which was realised with HiLight - smart LEDs® technology, impressively demonstrates what is possible today in the field of visual and haptic advertising.

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