Karl Knauer wins German Packaging Award with Black Panther Film Promotion
Packaging specialist Karl Knauer wins the German Packaging Award 2018 with dazzling packaging for the film launch of Marvel Studios’ blockbuster "Black Panther”. The spectacular packaging was developed for PepsiCo USA’s “Brisk” ice tea brand and used by the film’s sponsor to enhance the experience for influencers. Perfectly designed to match the look and feel of the cult film, the packaging appeals to the senses to stage that unique “Black Panther feeling”. A spectacular light display, created by HiLight – smart LEDs® technology within the packaging, made the judging panel’s eyes shine brighter. The packaging won in the Design and Processing category.