VERIDA

Product & brand protection and more!

VERIDA is a 3 in 1 solution for product and brand protection, track and trace and marketing. Due to its flexibility and modularity it can be used as a complete solution in all 3 domains, as well as in one single domain only.

VERIDA „product and brand protection“ combines know how in packaging and labelling production with complex mathematical encryption. Every type of product or its package can be evidently marked as an original. Different security levels are possible, from the applying of visible holograms or a fraud resistant code which can be checked with common mobile phones, up to highly sophisticated techniques known from banknote production. Some features could only be recognised using special equipment.

VERIDA does not only protect your product, but also gives you a tool to analyse markets proactively and lets you localise trouble spots (e.g. grey market imports, counterfeit appearances)

VERIDA "Track & Trace" allows to follow the product from the manufacturing to the consumer and provides an e-pedigree back to the source.

The focus lies on the compatibility to existing systems. Common barcode scanners can be integrated, as well as RFID systems or mobile phones. Communication and data exchange with the customers IT environment is realised by standard interfaces (e.g. XML or EDIFACT)

VERIDA „Marketing“ is an innovative tool for modern advertising and customer loyalty. With the help of 2D smartcodes (datamatrix or QR barcodes) or NFC / RFID chips different activities can be activated. Lotteries, customer service programs, e-commerce or any kind of information providing can be implemented.

The success of a marketing activity can be analysed at once on a high detail level. In the future you know exactely which poster has been ‘viewed’ how often.

Very interesting is the possibility to combine a marketing activity with a check for product authenticity. The check could be transparent or intransparent to the consumer.

The unique selling proposition of VERIDA is its smart combination of different known technologies in one system (barcodes, RFID, NFC, printed security features, smart packaging, mobile phones, internet).

Karl Knauer implements your overall concept in our own ERP system from a single source, together with all IT services and safety processes and it speaks for itself that this is also the case when it comes to the development and production of the packaging or the adhesive labels.

For more information about VERIDA please visit www.verida.de.