Slap on instead of lighting up, suck instead of smoking, NiQuitin instead of nicotine. With the relaunch of its brand name product to help people quit smoking, GlaxoSmithKline (GSK) is bringing home the message that a smoke-free lifestyle is where it’s at. The packaging for the patches and lozenges positions them as premium products on OTC shelves. GSK’s packaging partner Karl Knauer enhanced the silver-foillaminated board with a special matt-gloss spot coating.
The resulting metallic effects give the images depth and underline the main message: Kick the nicotine habit! A handy flap helps to reclose the lid.