Smart packaging and convenience are two of the chief focal points of packaging manufacturer and solution provider Karl Knauer AG at Interpack 2008. The COPACO member will be showcasing new innovative developments, such as its illuminated "HiLight" packaging with integrated display and a resealable metering folding carton. The company will also be presenting "Karl Knauer Ident 3.0 NFC". This latest addition to the multiple award-winning process solution for product and brand protection offers enhanced levels of security.

Illuminated "HiLight" packaging with integrated electronic display
Karl Knauer presents its innovative folding carton "HiLight" with printed, illuminated areas on high-finish surfaces. Employing the latest process technologies, Karl Knauer has succeeded in attaching an illuminated display across several sides of the packaging and even onto curved surfaces. The display enables the generation of multi-colored light effects and animations, such as flashing and fading. All parts of the packaging design can be "HiLighted" - the logos, images, parts of images and text. Moreover, this smart packaging can also be equipped with movement sensors so that the light effects are activated at the P.O.S. when a customer comes closer. Thanks to its massive eye-catching potential, "HiLight" opens up a whole new range of opportunities, particularly for marketing.

Convenience solutions to meet a wide range of requirements
Karl Knauer's new folding cartons with lining for powdered products and granules is an innovative convenience solution for food and non-food areas that extends beyond traditional packaging expertise. The design and production technology make it possible to open the packaging's air-tight internal lining simply and cleanly along a defined line. The internally lined carton can be secured again using the tab provided.

Boost for brand and product protection
The company is also taking this opportunity to showcase its extended process solution "Karl Knauer Ident 3.0 NFC", which can be used to individualize packaging and products, thus making them forgery-proof. The new version of this application is equipped with the wireless Near Field Communication (NFC) connection technology, which raises the security level for manufacturers and customers. Individual security codes or RFID information printed on the packaging can now be read off quickly and easily using NFC-capable cell phones. Using cell phones as the reader is an added advantage for customers, as they are usually always to hand.

Further useful features of "Karl Knauer Ident" include the transfer of additional production information, the integration of marketing campaigns such as competitions or bonus systems, or the creation of a secure track & trace chain. The "Karl Knauer Ident" solution has already received numerous awards, most recently the SME Innovation Award from T-Mobile Germany in 2007.

Karl Knauer KG
The COPACO company, based in Biberach (Baden/Germany), manufactures innovative packaging, advertising material and gift packaging. As a provider of special packaging and process solutions with a strong focus on implementation and a service portfolio that extends along the entire supply chain right through to special-purpose machine design, the company is a partner for the global brand and services industry. In the 2007 financial year, Karl Knauer generated sales of Euro 57.4 million.